Kickstarting the gogofactor: Top tips I learned from my crowdfunding campaign
KICKSTART IT BABY My Indiegogo crowdfunding campaign for a finance activism school was a great success. I managed to raise double my initial target, which is a good sign. I also learned a few useful things about the process along the way, which I thought I'd share with people who're thinking about running their own crowdfunding campaigns. Here they are: Choosing a platform There are plenty of articles on what crowdfunding platform to choose , so I won't repeat those here in any detail. I used Indiegogo because it offered the flexible funding campaign - which means you get to keep whatever money you receive even if you don't hit your target. That was appropriate for me because the perks I was offering were limited edition copies of my forthcoming book ( The Heretic's Guide to Global Finance ) and in a sense I was pre-selling them at a premium to fund the School. Thus, even in the event of the campaign failing to hit its target, people still would have ended up with...