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KICKSTART IT BABY My Indiegogo crowdfunding campaign for a finance activism school was a great success. I managed to raise double my initial target, which is a good sign. I also learned a few useful things about the process along the way, which I thought I'd share with people who're thinking about running their own crowdfunding campaigns. Here they are: Choosing a platform There are plenty of articles on what crowdfunding platform to choose , so I won't repeat those here in any detail. I used Indiegogo because it offered the flexible funding campaign - which means you get to keep whatever money you receive even if you don't hit your target. That was appropriate for me because the perks I was offering were limited edition copies of my forthcoming book ( The Heretic's Guide to Global Finance ) and in a sense I was pre-selling them at a premium to fund the School. Thus, even in the event of the campaign failing to hit its target, people still would have ended up with...

I've taken a leap into the world of crowdfunding this week as I launch   my first Indiegogo campaign . I'm aiming to  raise seed funding for a London-based School of Financial Activism . Please do click on the link to take a look at the campaign, and if you feel inspired, I'd love for you to contribute to it! As I've already mentioned in a previous post, I've got a book on the financial system coming out called The Heretic's Guide to Global Finance: Hacking the Future of Money . I want to launch the School of Financial Activism as a way to build on themes I've developed in the book, and to help everyday people grapple with and challenge the financial sector. As a reward for contributing, I'm offering four uber-cool limited edition series of the book, as follows: The Junior Trader series : 100 softcovers, signed and delivered The Hardass Cityboys : 25 hardcovers, one for each of the 25 wards of the City of London, along with a discount voucher for the ...